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Geru Rug | Small Rug in Rugs by Studio Variously. Item composed of fabric
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Geru Rug | Small Rug in Rugs by Studio Variously. Item composed of fabric
Geru Rug | Small Rug in Rugs by Studio Variously. Item composed of fabric
Geru Rug | Small Rug in Rugs by Studio Variously. Item composed of fabric
Geru Rug | Small Rug in Rugs by Studio Variously. Item composed of fabric
Geru Rug | Small Rug in Rugs by Studio Variously. Item composed of fabric
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Geru Rug | Small Rug in Rugs by Studio Variously. Item composed of fabric

Created and Sold by Studio Variously

Studio Variously

Geru Rug

Free Shipping

Price $599 - Sale 8% off

Price $649 Original Retail

Creation: 6-8 weeks
Shipping: UPS 3-5 days
Estimated Arrival: January 23, 2025

Handmade

Woman Owned

Sustainable

Natural Materials

Geru rug is a reflection of the geometrical patterns visible around the artisan home. Geru also means the natural brown dye derived from organic elements. 100% hand-spun wool and organic dyes made completely by the artisan’s families have been used in this rug.

For Geru rug we are using only the 100% natural wool which is completely naturally dyed by the artisans using organic materials like tree bark, eucalyptus and herbs. Each batch of organic dye is made separately and custom to ensure richness in colors. Complete process is done by hand, which mean each piece is unique and one of a kind. A classic rug, Geru will enhance interior spaces and also support artisan communities ethically.
This artisan family is a 5th generation family of master craftsmen who have handed down a unique technique of weaving rugs on an ancient loom which dates back hundreds of years. We personally collaborate with the family and intend to support their indigenous craft as there are very few families left now who can weave on this particular ancient loom. Ethically made, Geru rug is a classic neutral piece that will compliment in any interior space with its earthy pallet and stripes pattern. The white portion is undyed natural sheep wool which is handspun.

Size: 4 Feet X 6 Feet
Material: 100 % Natural Sheep Wool
Colors: Shades of brown, black and white ( undyed sheep wool )
Origin: Ethically & responsibly handwoven by a heritage master weaver family in India using ancient loom and tools.
Wash care: Gently hand wash with cold water and hang dry.  

What Makes Your Purchase Sustainable?
Organic dyes used.
Support employment of women artisans.
100% handmade manufacturing process by artisans.
Use only 100% natural + biodegradable responsibly sourced materials.
Small batch production ensures higher quality & less wastage.
Entire piece is made by a heritage artisan family using ancient loom.

Item Geru Rug
Created by Studio Variously
As seen in Private Residence, Bloomfield Hills, MI
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Studio Variously
Meet the Creator
Wescover creator since 2020
Responsibly designed and intentionally handcrafted lifestyle products.

Based out of Michigan, Variously is an award winning brand that explores modern design elements, functional & minimalistic in nature. We pursue sustainable design goals by ethically sourcing the highest qualities of pure natural yarns, plant-based & eco-friendly dyes and combine these with ancient artisanal techniques of weaving & dyeing.For us, beauty lies in slow-made textiles that bring people & their cultural stories together.

Variously is the recipient of the Gold Award 2021 in Interiors / Textiles for the 16th edition of the International Design Award ( IDA ) , Gray Design Award Winner 2021 for Fashion Accessories, Bronze Award for the 15th edition of the International Design Award ( IDA ) 2020. Studio Variously ships to buyers in USA, Australia, UK, Canada, Switzerland, Japan , Sweden that celebrate values of slow living, contemporary design, high-quality goods & exclusive artisanal craftsmanship.

We work with 100 + established & inspiring retailers ( online + brick & mortar ) We collaborate with credible interior design studios for custom + scalable residential & commercial projects like hotels.
All the collaboration for ethical manufacturing takes place directly ( no middlemen ) with artisan clusters for all our capsule editions and textile projects in interiors. 80% of our artisans are women & all our artisans are 3rd / 4th generation master artisans with a legacy of unique heritage value.

Anjali Purohit, the founder of Studio Variously pursued her design education from prestigious design schools in India & Italy. She has worked for 15+ years for design studios, fashion brands, exhibited in India, EU, the USA, Messe Frankfurt, Milan Fashion Week, Tourism Show in Berlin and has advocated for artisan-based businesses & ethical wages at the United Nations during the Artisans Summit. Through her industry experience, Anjali understood the growing need for ethically made sustainable products. She continues to explore this by forging unique artisan partnerships in India & Nepal for all her ethical productions handmade responsibly since 2016.

Through her company, Anjali has also made a short documentary featuring interviews of artisans called A Confluence which was showcased at Fashion Film Festival Milan and LA Fashion Film Festival in 2019. In 2019 she was also chosen as the Artist in Residence at Eileen Fisher / Michigan store. Anjali also actively volunteers for Fashion Revolution for the Michigan chapter to educate about ethical practices in fashion & is an Adjunct Professor at Wayne State University,Detroit. .