FloSports Branded Office Mural

Tasked with creating a timeless mural for the FloSports brand, this 12' x 8' mural highlights the brand mission statement, “Grow Our Sports Every Day” while incorporating abstracted inspiration from the “idea” of sports, movement, and energy. Through use of tone-on-tone lettering using two different finishes (eggshell and semi-gloss) as a background texture in this mural, the geometric and abstract elements in the foreground are derived both from brand assets as well as various crops of the logo itself. Movement and energy were two key qualities we hoped would come through in this lettering mural.