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American Classic Neon | Mixed Media by Robert Mars | The Coca Cola HQ Atlanta in Atlanta. Item composed of wood and synthetic
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American Classic Neon | Mixed Media by Robert Mars | The Coca Cola HQ Atlanta in Atlanta. Item composed of wood and synthetic
American Classic Neon | Mixed Media by Robert Mars | The Coca Cola HQ Atlanta in Atlanta. Item composed of wood and synthetic
American Classic Neon | Mixed Media by Robert Mars | The Coca Cola HQ Atlanta in Atlanta. Item composed of wood and synthetic
American Classic Neon | Mixed Media by Robert Mars | The Coca Cola HQ Atlanta in Atlanta. Item composed of wood and synthetic

Created and Sold by Robert Mars

Robert Mars

American Classic Neon - Mixed Media

Featured In The Coca Cola HQ Atlanta, Atlanta, GA

Price $24,000

48" x 48" x 3" Mixed medium on wood panel with UV epoxy resin and neon tubing. This was one of several pieces acquired by Coca-Cola in 2015 for the 100 year celebration of the bottle shape. This collection toured the world that year.

11/15/2015 One hundred years ago today the Coca-Cola Contour bottle began its journey around the world. Like all longstanding ideas, it seems so simple – but 100 years of effort has gone into creating and maintaining the seemingly effortless chic of the Coca-Cola Contour bottle.

The Coca-Cola bottle has gained iconic status as a muse to artists, musicians, designers and writers for 100 years, from Andy Warhol to Ray Charles, Marc Jacobs to Clive Barker. Part of the bottle’s 100th birthday celebrations include a collection from master stationers Moleskine, inspired by the bottle and iconic Coke Red.

Throughout history, the Coca-Cola bottle has been dubbed the “hobbleskirt bottle,” named for the popular fashion trend during the 1920s, and the “Mae West” bottle - after the actress’s famous curves. The first reference to the bottle as a “contour” occurred in a 1925 French magazine that described the Coca-Cola bottle with a distinctive contour shape. To the general public, the shape is just “the Coke bottle.”

Item American Classic Neon
Created by Robert Mars
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Robert Mars
Meet the Creator
Wescover creator since 2020
Museum held American artist with worldwide gallery representation.

Chronicling a fascination with 1950’s and 60’s iconography, Robert Mars creates artwork that celebrates both the commonplace objects and spectacular icons of an America long past and how they remain relevant in todays' society. Although looking to the past, his artwork reflects a thoroughly modern vision, and are presented in an exquisitely constructed manner. His eye for a distinct facet of American history is impeccable, and his ability to manipulate both the color and wordplay of vintage printed material has earned him reference with the likes of Andy Warhol, Robert Rauschenberg, and Richard Diebenkorn, among other masters from the School of Pop. By taking inspiration from the Golden Age of American popular culture and celebrating figures of the 1950’s and 60’s. The past is always a part of the present.

Robert Mars taps into these feelings with paintings that mediate between memory and desire. He conjures a panorama of postwar America that owes as much to the fantasies of a country emerging triumphantly from decades of turmoil as it does to the actual conditions of a society where consumption and identity were becoming perilously intertwined. Eleanor Heartney

Pictorial irony at its succinct best involves the paradoxical integration of seemingly unrelated representations in an emblematic image, suggesting they have something in common, however unexpectedly. Donald Kuspit