In San Francisco, a city of hustling techies and edgy fringes, Hotel Zetta tries not to take itself too seriously while providing the best of both worlds. The playful décor of this boutique hotel panders to the relaxed SOMA traveler who has good design sensibilities—but is most excited by experiences. The lounge is more leisure area than the bar with shuffleboard, board games, and a pool table. Hip, contemporary art is displayed throughout the property, with a collection of stairwell murals lending plenty of street cred. Hotel Zetta invites style-seeking travelers and local professionals to work, connect, play and get inspired during their stay.