Veselka (rainbow in Ukrainian) has grown up from a simple newsstand serving soup and sandwiches into a twenty-four-hour gathering place. For sixty-one years, customers have crowded into Veselka, a cozy Ukrainian coffee shop in New York City's East Village, to enjoy pierogi, borscht, goulash, and many other unpretentious favorites. They've never left its original location on the corner of East Ninth Street and Second Avenue. Veselka is, quite simply, an institution.