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John A. PeraltaSculptures 
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Fender Hollywood
Los Angeles, CA
Stores
1575 N Gower St, Los Angeles 90028, CA
Buddy Holly, Bob Dylan, Eric Clapton, Kurt Cobain. Those A-list musicians have all rocked out, some with pyrotechnics, on guitars made by one company steeped in Southern California history. Founded by Leo Fender in 1946, Fender Musical Instruments Corporation still makes many of its elite guitars, by hand, in the city of Corona, between Los Angeles and San Diego. Yet the corporate team, the designers included, had been headquartered in Scottsdale, Arizona. Executives, now led by CEO Andy Mooney, deemed it was high time to move to L.A.—epicenter of the musical and digital scenes.
1575 N Gower St, Los Angeles 90028, CA
Buddy Holly, Bob Dylan, Eric Clapton, Kurt Cobain. Those A-list musicians have all rocked out, some with pyrotechnics, on guitars made by one company steeped in Southern California history. Founded by Leo Fender in 1946, Fender Musical Instruments Corporation still makes many of its elite guitars, by hand, in the city of Corona, between Los Angeles and San Diego. Yet the corporate team, the designers included, had been headquartered in Scottsdale, Arizona. Executives, now led by CEO Andy Mooney, deemed it was high time to move to L.A.—epicenter of the musical and digital scenes.
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John A. Peralta
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John A. Peralta
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