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But it couldn't be further from the truth. Woop is a word used by Aboriginal Australians for empty spaces, or somewhere "in the middle of nowhere". This concept fits perfectly with our vision because, for us, a house without rugs is an empty space.
More than two decades distributing top-class international brands gave us an insight into how the world of decoration and design was changing. New technologies and social media opened doors to new ways of consuming and relating with our clients.
Everything from choosing the materials, colors, and dyes, and even developing our machinery to make it easier for us to create designs that are different. We are surrounded by components that mix design and a sustainable future with traditional fabrics.
With the arrival of new and younger generations to our brand, we’ve pushed forward with developing our own technology that helps our clients design and see their rugs before their manufacture.
Woop Rugs
New York, NY
"Custom Rugs"
Woop Rugs was conceived in the Basque Country, Spain, by the Novadecor Group in 2012. Our choice of name surprised many both inside and outside of the company. But what does it mean? Is it Basque? We were always asked this when we presented our brand for the very first time.But it couldn't be further from the truth. Woop is a word used by Aboriginal Australians for empty spaces, or somewhere "in the middle of nowhere". This concept fits perfectly with our vision because, for us, a house without rugs is an empty space.
More than two decades distributing top-class international brands gave us an insight into how the world of decoration and design was changing. New technologies and social media opened doors to new ways of consuming and relating with our clients.
Everything from choosing the materials, colors, and dyes, and even developing our machinery to make it easier for us to create designs that are different. We are surrounded by components that mix design and a sustainable future with traditional fabrics.
With the arrival of new and younger generations to our brand, we’ve pushed forward with developing our own technology that helps our clients design and see their rugs before their manufacture.
Wescover creator since 2022
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